Which Social Media Platform Should Your Small Business Start On?

Starting a small business is not an easy task, and so many fail within the first year. Many factors contribute to its failure, but the largest one is due to the lack of presence the business has in the community and on a larger scale. Fortunately, there are many social media sites a business owner can advertise on, thus generating a bigger interest in their business from consumers across the board. Below is a closer look at the various social media platforms available to business owners and the ways they can be used to benefit the business.

Social Media

Social media is a very cost-effective method of promoting one’s business because many people in the United States have an account. 81% of the population have one profile, and over half of that number have two or more social media accounts. Appiloque, a Singapore-based social media marketing agency, is among the many other platforms that drive customers to various businesses around the world. Take a closer look at the most popular social media sites business owners are using to promote their business and products.

Facebook

Facebook is the most popular social media site for businesses around the world. With over two billion users daily, Facebook is the most widely used social media platform among many age groups. Facebook will increase brand awareness, lead generation, website traffic, and online conversions. When used properly, the platform will make a notable difference in a business and the goals they have set for themselves.

Why Choose Facebook

Facebook is free to many users, and owners often have a separate page for their business. There, they can generate a following, as well as posting their products, service, hours of operation, or any other valuable information pertinent to the business. Aside from that, the business owner has the option to buy advertising so they can reach their target audience on Facebook so that they can target by age, gender, employment, purchasing behaviours, interests, relationship status, and so much more. This gives the business owner the power to put their content on news feeds of a targeted audience that is already scrolling through their news feed daily.

Instagram

Instagram is a great social media platform to promote your business because it is free (aside from buying ad space), has over 500 million daily users, and serves as a visual platform to include only photos and videos.  This works to the business owner’s advantage because people remember more of what they see as opposed to what they hear or read.

Pinterest

Pinterest is another great site to promote a business. This is especially true if the business is geared more towards women because 81% of Pinterest users are women. Weddings, food recipes, lifestyle, how-to articles, and so much more are some of the top searches found on Pinterest daily, and if your business falls within those areas, then you should be using the social media platform daily to promote your business. You can also use paid ads to increase your posts and track online conversations regarding your Pinterest ads.

Social media is a great tool for any business owner because of the number of daily users worldwide. In today’s world, having a social media account (or a few) is a must, and business owners need to conform to this to survive and increase their business presence and sales.

How Can You Take Your Music Career To The Next Step?

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When you’re in your bedroom, writing and recording songs, it can often feel as though you’re doing it for no one but yourself. Sure, you might show things to the people in your life, but the idea of your music being heard by thousands of people all around the world can feel so distant as to be almost impossible.

And, for a long time, that was the case. For a long time, if you didn’t have someone like a record label distributing your music then no one was ever going to be able to hear it. However, all of that has changed, thanks to one thing: the internet. The internet has created an environment in which it really never has been easier for you to not only spread your music to as wide an audience as possible, but also to actually make some money from it. With that in mind, here are some ways that using the internet can improve your music career.

 

Streaming

If there’s one thing that’s changed the face of the music industry more than just about anything over the last ten years, it’s streaming. If iTunes killed the physical CD, then services like Spotify killed the iTunes store. Being able to get your music on Spotify can seem like a serious challenge, but it’s not as difficult as you might think.

Not only that, but it can help you reach an incredibly wide audience that you might have never come into contact with. Additionally, plenty of other streaming services like Soundcloud and Bandcamp means that you’re able to put your music in as many places as possible, maximizing the size of the audience that you’re getting.

 

Social Media

If there’s one thing that has always been difficult for a lot of aspiring bands and artists, it’s getting the word out about their music. And sure, a lot of the old school methods are still great. Putting up flyers, talking to local record shops about stocking your music, and playing gigs are never going to stop being crucial parts of self-promotion. However, the internet has offered us something entirely new that you need to take advantage of. That is, of course, social media.

Sites like Facebook, Twitter, and Instagram allow you to connect directly with your audience and offer a more personal connection than you might ever have been able to achieve before. After all, Twitter gives musicians and their fans a chance to actually talk to each other in a way that has never previously been possible. A band with a strong social media presence is always going to be more successful than one without it. Not only that, but it gives you the chance to record and put out things outside of studio recordings.

Check out this list of the top 10 portable recorders for live music. That way you can record live performances and put them out on social media. Offering your fans and followers a consistent amount of high-quality content is a great way to keep them interested.

 

Of course, just like anything else, the internet is a tool that you need to be able to use. If the music that you’re creating isn’t up to scratch then it won’t matter how well you spread it around or promote it. Make sure that you don’t try to rely on things like the internet to make your career a success rather than actually putting in the work. Quality always comes first. 

7 Tips For Increasing Workplace Productivity

Perhaps you’re hitting your goals and meeting deadlines without any glaring issues or conflicts. When you look around your workplace, it may seem like everyone is as productive as they can be. But even when your team appears to be a well-oiled machine, there may be unsuspected glitches that could be gumming up the works.

You might think there’s no way your employees could get more done than they already are, but you could be wrong. Creating the most productive working environment means leaving no stone unturned and examining every detail, no matter how small.

For example, something as seemingly minor as climate control can have a significant impact on productivity. When employees aren’t comfortable, they often lose focus or feel the need to take frequent breaks. Ensuring the workplace temperature is between 70 and 73 degrees with an indoor humidity level of about 40% should keep your employees from sweating or shivering at their workstations.

Providing healthy snacks in the break room is another easy way to encourage your staff to give more of an effort. That’s because sugary processed foods can make people feel sluggish and tired, contributing to a midafternoon lull that may force them to play catch-up the next day.

It’s also important for managers to provide their staff members with all the tools they need to do their jobs effectively. This includes proper training programs to ensure they have the skills necessary to keep up with the demands of your customer base.

Even if you can’t see them, a number of problems could be keeping your office or facility from functioning at the highest possible level.

For seven effective tips you can use to improve employee productivity, check out this infographic:

 


Guide created by GoFog Inc.

 

Author bio: Eric Adamson is President of GoFog Inc., a leading provider of humidification systems. He has more than 20 years of experience in the industry, and currently focuses on designing fog-based cooling and humidification systems for commercial and industrial buildings. 

 

The Benefits of Quality Control

Entrepreneurs and small businesses have almost no margin for error. They must be sure that they deliver the best products and services to their customers at all times. Otherwise, they risk damaging their reputations beyond repair. Without the volume larger companies have to cushion the blow, any loss of business could be devastating. This is what makes quality control such a vital aspect of any company’s operations.

 

Keeping clients and consumers happy means a business gains a better chance of achieving sustainable success. No matter what type of work entrepreneurs do, or which markets they serve, having the protocols in place to guarantee everything happens as it should is not optional.

 

The most obvious place where quality control benefits companies is on the production floor. For example, manufacturers can identify defects before they have a chance to make it to the public. This enables businesses to prevent costly recalls and problems with products that could hurt their standing with the public. Effective quality control also has the potential to reduce waste and lower a business’s overall costs.

 

However, these processes are just as essential in an office environment as they are on the assembly line. By taking the necessary steps to eliminate mistakes and double-check all work, companies can improve morale, increase sales and build stronger teams. Without the need to scramble and correct missteps after the fact, employees are free to concentrate on giving their full efforts and supporting one another. This means higher productivity and a more effective organization as a whole.

 

To learn more about what quality control can do for your entrepreneurial goals, take a look at the accompanying checklist and see why there’s no excuse for ignoring it:


Guide created by Thomas Products Ltd.

 

Author bio: Jeramie Baba is Operations Manager for Thomas Products LTD, a leading manufacturer of industrial- and military-grade flow and level sensors. He focuses on analyzing and improving organizational processes, working to improve quality, productivity and efficiency.

 

How To Increase Your Confidence In The Business World

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In life, we have to be able to back our ability to do things whether it’s a high-pressure situation in a sports game, or a simple trip to the supermarket. It’s not a hugely essential attribute, but it makes everything a lot easier. Those who have such mental strength to be their own biggest fan often find themselves in better positions. It doesn’t always get a person further ahead, but those in the “big leagues” are all able to back themselves. 

Some people are born with immense amounts of self-belief; some acquire it due to their upbringing. But it’s not just a natural thing—self-belief can be obtained and honed. As stated before, confidence isn’t an essential part of life; lots of people are just fine without it, but it would certainly aid you in what can be a cruel and unforgiving society. 

There are aspects of life where self-belief and confidence are super necessary, however. One of those aspects is business. If you want to really succeed in business, it’ll take a lot of strength and conviction.

Maybe you’ve got a few ideas and are desperate to get going, but you aren’t quite ready. Let’s look at a few ways you can build up some of that self-confidence so you can smash whatever obstacles face you.

 

Surround Yourself with Everything 

In order to really gain vast amounts of knowledge about something, you need to be constantly within its space. For example, if you want to learn a language, you can use books, apps or software, but there’s nothing quite like heading over to that country and being totally immersed in the local language and culture.

Listening to podcasts regularly, watching business seminars online, and having the like surrounding you most of the time will ingratiate you fully. You’ll have all the confidence in the world if you know exactly what you’re talking about.  

 

Go Back to School

Another way of recognizing that you know exactly what you’re talking about is by furthering your education. Being taught about certain areas of business by people who know more than you isn’t a bad idea, right?

You could simply search online to find schools like Regis College and many, many more to see if they have what you’re in need of. Obtaining knowledge is one way of building your belief, but having the actual, tangible qualification will surely up your self-esteem.

 

Keep Trying and Failing 

Failure is still typically viewed as a bad thing, especially in this day and age where people are very eager to highlight someone’s defeats. Failure is not a problem, though (as long as it’s not a catastrophe).

When you mess up, you learn. Every single time you’ve ever failed at anything, you’ve learned how not to do it. Fitness, education, domestic life—you always grow afterwards. Constantly messing up is a good thing because it’s a sign of progress. Learn to enjoy the defeats. 

 

Rejection Isn’t All Bad 

In the same spirit, it’s good to realize that being rejected in any form is also not a problem. If you’re going to start a business and become a success, you’re going to meet a lot of doubters and nay-sayers along the way. It might not sound pleasant, but these experiences are inevitable.

Therefore, don’t take rejection too seriously. It’s all part of the process and will make you stronger and more confident if you learn how to handle it.